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Percentage of Consumers Buying Organic Holds Steady

Study shows shifts in where they buy.

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By: TOM BRANNA

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For the third straight year, the percentage of U.S. consumers purchasing organic products has held steady in the 38-39% range, according to Shelton, CT-based marketing research and consulting company, TABS Group, Inc. And while there has been no growth in the buyer count of organic products since last year, there was a considerable shift in outlet patterns towards mass market and away from natural foods. According to TABS, there were big shifts in the outlets where consumers report that they ...

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